Measuring Dark Social’s Impact on Conversion & Attribution slideshare.net

Speaker: Stephen Akadiri (Grey)
Title: Measuring Dark Social’s Impact on Conversion & Attribution

Summary / Promise:
In this talk, Stephen explores the hidden influence of “dark social” — the private channels where users share content out of sight from analytics. Attendees will learn practical methods to estimate traffic and conversions from dark social, enhance tracking without compromising user privacy, and better align reporting with how people genuinely discover and share content.