1 Comment

  • Im so glad someone else has said this. We’ve been trying to change the terminology of SEO for years, but a bit like “Googling”, nothing else ever sticks. Even prudent concepts such as SXO haven’t really stuck even though they are a better representation of what we do.

    We all know we do far more than optimise for search engines, but we will always be SEOs.

    And its the same for GEO, LLMs etc. Optimising for these new environments is going to be great fun, but it is all indeed, just SEO.

    Great article 🙂

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