AI Overviews cut position 1 organic CTR by 52% advancedwebranking.com

We ran a new study, based on 1.75M+ US SERPs every month (1M desktop and 750K mobile), and found that:

➡️ AI Overviews appear on 43% of desktop SERPs
➡️ Zero-click rate: 74% with an AI Overview vs 54% without
➡️ Positions #2 and #3 take an even bigger hit: −64% and −56%
➡️ Commercial queries are hit hardest (−71% at #1), while transactional queries hold up best (−25%)
➡️ Position #1 CTR is down 25% year over year

Check out the full analysis and the updated free CTR tool inside the article.