AI Overviews & SERP Volatility: Research into how Google’s Search Results Change authoritas.com

Our latest research study uncovers the volatility of Google’s AI Overviews and organic search rankings. Discover how AI-generated search results fluctuate, what it means for SEO, and how brands can adapt to these changes.

TL;Dr
– AIO rankings are more volatile than organic and change independently from the organic rankings the majority of the time
– AI Overview rankings experience significant fluctuations far exceeding the volatility of organic search rankings in every category, with 70% of ranking pages changing within a two-to-three-month period
– Analysing the changes in the AIO Snippet can give you interesting clues about how and when to update your content