AI search optimization best practices, fact-checked: learn what’s proven, plausible, inert, or hype across GEO, AEO, AI visibility, schema, and content.
Among the takeaways:
— SEO is still necessary, but not sufficient.
— AI crawler access creates eligibility, not preference.
— Schema helps machines understand content, but “schema stacking” is not a citation hack.
— llms.txt is not an AI visibility tactic.
— Third-party mentions matter, but correlation is not causation.
— Freshness matters when the query demands freshness.
The key shift: we are no longer only optimizing documents to rank. We are optimizing how entities, passages, sources, and brands are retrieved and represented.


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