An Advanced Guide to Google Search Console for Local Search brightlocal.com

An in-depth guide from BrightLocal, a local SEO tool provider, that focuses on effectively using Google Search Console (GSC) for local businesses. It explains how to use regex, a special search language within GSC, to filter data and uncover valuable insights about how people are searching for a business online. The guide provides practical examples and tips for applying regex to various search terms, such as location-based keywords, common question words, and even company name variations. Additionally, it highlights the importance of UTM tagging for tracking the performance of Google Business Profile links within GSC.