Bidding on Branded Terms Increases Clicks by 18.3% ahrefs.com

Preeti Gupta 2 years ago in PPC

SEOs are against bidding on branded terms because it cannibalizes traffic. Paid advertisers believe there is an uplift in traffic. Who is right?

Jean-Sébastien Girard January 29, 2025 10.01 pm

Ahrefs nuked the article…. huh.

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Preeti Gupta January 30, 2025 10.53 am

This is interesting. They 404’d the page. I wonder why 🤔

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