Cited, or remembered? Two Semrush studies and the distinction that reorganises AI Search strategy linkedin.com

Being retrieved and being remembered are not the same event. Two new studies from Semrush and Kevin Indig make the distinction countable: citations travel across topics; brand mentions stay close to home. Gianluca Fiorelli read the data, flagged where he thinks it is being misread, and explained what it changes for a content calendar.