Creating News Content That Stands Out in AI and Multimodal Search | Louisa Frahm advancedwebranking.com

The guest on the new episode of The Search Session by Advanced Web Ranking is Louisa Frahm, founder of Frahm Focus and previously working at ESPN, Google, and the Los Angeles Times.

Louisa and Gianluca Fiorelli talk about matching the content format to the story, creating evergreen content that remains valuable in AI search, and what Google’s shift toward Top Stories and preferred sources means for news publishers.
Louisa and I also step into the newsroom to discuss trust between SEOs and journalists, then take a detour through what original movies can teach us about creativity and calculated risks. We finish by looking at what mentors learn from the people they guide.