Did your brand lose AI visibility, or did the AI change? app.nyman.media

Before you explain a drop in AI visibility, you need to know whether its brand truly lost ground or the actual model changed. To examine this, we tested which set of brands the ChatGPT family of models recommend.

We asked seven GPT releases the same buying and brand-perception questions, across industries and models, with a repeat-test to boot.

A couple of key findings:
Fewer and fewer brands make the brand shortlist.
The leading brands take a larger share.
Brand recommendation trends vary substantially by industry.