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The Generalist Renaissance: A Strategic Marketing Approach to AI Search | Emina Demiri-Watson

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Four former Google executives say innovation by rivals is key to breaking Google Search\’s dominance, and ChatGPT-like tools will one day supplant Google Search

Four former Google executives say innovation by rivals is key to breaking Google Search\’s dominance, and ChatGPT-like tools will one day supplant Google Search wired.com

Simon Vreeman Simon Vreeman 2 years ago in General SEO

Despite shared concerns about Google’s power, critics of the company and former executives express little agreement on what, if anything, can really be done to increase competition.

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