GA4 audit checklist: 14 checks, with a free spreadsheet template trackingauditor.io

Most SEO results get reported in GA4, and that is where they quietly go wrong: a consent setup that stops tags firing, a purchase counted twice, a key event with no tag behind it. When organic conversions drop, rule these out before blaming rankings.

Below is a 14-point checklist covering installation, consent, data quality, conversions and GTM governance, with a line on why each check matters. There is also a free spreadsheet version to work through, with a status dropdown for every check and a running count of what is left. It opens in Excel or Google Sheets, with no sign-up required.

Disclosure: these are the same checks our tool, Tracking Auditor, runs automatically. They are written out here so you can do them by hand.