Google AI Mode's shift to citing itself tryprofound.com

Google is increasingly keeping AI Mode users inside its own ecosystem, with google.com rising to the model’s second most-cited domain and Business Profiles and Product Knowledge Panels appearing directly in answers. This shift is most pronounced across local-intent industries and physical consumer products, where customers may see a Google-hosted card instead of visiting a brand’s website. For brands, accurate profile information, complete product data, and strong review management are becoming critical to winning visibility and preventing customers from switching to competitors.