This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:
📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)
📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)
📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)
📝 AI Overview 6-pack (Joy Hawkins)
📝 AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky)
📝 Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)


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