How Google Decides Which Brands It Likes: 50 Site Case Study seoworks.co.uk

Brand is increasingly important for SEO. This data-focused study of 50 brands demonstrates how the brand impacts SEO.

The key three findings were:

– The algorithm likes sites that have an overall low % of non-branded organic traffic

– The algorithm dislikes sites that have a higher % of non-branded organic traffic.

– The algorithm likes sites that use Google ads for a large % of their overall traffic