In 2026, Less than One Third of Google Searches Still Send a Click – SparkToro sparktoro.com

In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI elements that keep searchers in the results, and shifting user preferences, Google is becoming a walled garden.
Click to read the insights of the study conducted by Rand Fishkin and Similarweb