Inside Personalized AI Search: How Private Data Shapes Brand Discovery | Garrett Sussman advancedwebranking.com

It’s Monday, and that means that a new episode of The Search Session is out.
For the first time we have a returning guest: Garrett Sussman of iPullRank.
Garrett and Gianluca Fiorelli talk about how SEO is evolving as AI platforms introduce new paths to brand discovery.
Garrett shares findings from his Google Personal Intelligence experiment, including the effects of emails and private context on AI Mode recommendations and query fan-outs.
They also explore brand sentiment, relevance engineering, AI-generated content, and the challenges of preparing for personalized agentic search.