International SEO and Hreflang: an actionable guide. – I Love SEO iloveseo.net

Great article Gianluca! I loved it. Something I would like to highlight here, is how hreflang annotations are usually mostly only needed when targeting different countries using the same languages, when usually most of the challenges come since the content might be very similar between markets. Also, how hreflang annotations should be aligned with other internationalization signals: 1) crawlable cross-linking between each of the international web pages versions, 2) specifying the market in the title, meta descriptions, headings 3) Highlighting the targeted markets within the content, among others.

Looks great! I’ll be sharing this one with clients at some point I suspect.