Investigating ChatGPT Search: Insights from 80 Million Clickstream Records semrush.com

Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search. "In our analysis, we found that about 54% of ChatGPT queries were handled with SearchGPT turned off, while 46% utilized the web search feature".