Local Consumer Review Survey 2025 brightlocal.com

BrightLocal’s long-standing consumer research, the Local Consumer Review Survey, is back for 2025! The report examines how consumers find, read, interact with, and write business reviews, uncovering crucial insights and takeaways for business owners and local marketers.

If you ever find yourself (or your clients) questioning the value of tasks like responding to customer reviews, setting up review profiles on different platforms, or sending review requests, this research is for you.

Uncover key insights such as:

– 96% of consumers are open to writing a review for your business.

– 89% of consumers would use a business that responds to all of its reviews, compared to 44% who would use a business that doesn’t respond to reviews at all.

– 74% of consumers check reviews on two or more review platforms when researching local businesses.

– Over three-quarters of US consumers consume video content when looking for information about local businesses.

– 48% of US adults turn to local news outlets as sources for local business reviews.

The report also explores the continuing significance of social media platforms for local review content, such as YouTube, Instagram, and TikTok, and delves into the formats of video that users like to consume when researching local businesses.