Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss advancedwebranking.com

It’s Monday, and it’s time for a new episode of The Search Session by Advanced Web Ranking.

Gianluca Fiorelli is joined by Alex Moss this time, and together they talk about:

– How search is fragmenting as LLM adoption spreads across generations: people choose different discovery paths based on need and trust, while verification and the right use cases will determine how quickly AI-assisted discovery and agentic commerce become mainstream.
– Why agentic commerce is splitting into ecosystems: OpenAI’s ACP takes a closed, transaction-focused approach, while Google’s UCP is positioning itself as a broader, open standard backed by its data, infrastructure, and view of the full customer journey.
– How Yoast separates Schema from Merchant Center: Merchant Center supports broader commerce and paid workflows, while Yoast focuses on solid structured data and schema aggregation that help search engines and LLMs understand entities efficiently.
– Why Schema and content governance matter beyond rich results: Clear, structured, and consistently updated information helps LLMs understand entities and relationships more accurately, reducing ambiguity and semantic drift.
– Why sites may be underusing Schema, not overusing it: new data shows that roughly half of Schema.org’s item types are each used by fewer than 10,000 sites, while Schema actions, such as RSVP-by-email, could become more important as agentic protocols emerge.
– Why SEOs may need to implement before they can measure: tactics such as FAQ Schema and LLMs.txt are difficult to attribute, but they may still help emerging AI systems understand and surface content across different use cases.
– Why GEO may remain part of SEO: as AI platforms create new visibility surfaces, SEOs need to follow engineering developments and help websites work for agents, even if LLM optimization eventually grows into a separate discipline.
– Why WebMCP may be worth adopting now: it is low-cost, low-risk insurance, and being the only business with an agent-ready contact form could allow an LLM to complete a lead for you while competitors without one are overlooked.