Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons advancedwebranking.com

It’s Monday, and it’s time for a new episode of The Search Session.
Gianluca Fiorelli’s guest today is Grant Simmons.

Grant and Gianluca get into why so many agencies fail to market themselves with the same rigor they’d demand from a client and dig deep into the technical side of AI search:

• Crawlability
• Site speed
• Internal linking
• Building knowledge graphs that actually hold together.

Grant Simmons also walks us through the guardrails that keep programmatic SEO from spiraling into thin, penalized content, and explains query drift, the subtle way pages and entire sites drift away from their real topical expertise.