When it comes to tech SEO, you may often find yourself with a list of detected issues and limited resources to address them all. A useful perspective to help prioritize these tasks is the concept of “Technically Wrong, But Worth Fixing?” (TWBWF)…. to help prioritize these tasks is the concept of “Technically Wrong, But Worth Fixing?” (TWBWF)SEO tools like Screaming Frog or Sitebulb can identify technical issues on your site, but determining the impact of these issues on overall visibility isn’
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4 Comments
Coincidentally, I was talking earlier today with someone about how an easy way to tell if an SEO has more or less experience is this: knowing when an issue is actually meaningful to fix or not! Love it – Thanks Chris
Exactly Aleyda
It’s a hard one, I’m not so sure it is teachable either. But there are certain things you can help get people to think about before making their recommendations.
Anything to stop fixing an XML sitemap being at the top of the SEO roadmap for a 300 page site!
This is interesting because I think that SEOs are hard-wired to optimize the site perfectly (at least this is what I thought it was in the past). But the more I am in the industry, the more I am starting to understand (and realize) that time and resources are limited.
And because they’re limited, we need to weigh in on everything. So I guess in the end it’s really reinforcing to know that we are not meant to “over-optimize” everything. Thanks, Chris for the reminder 🙂