The art of subtraction: How to do more with less in SEO searchengineland.com

SEOs intuitively think of doing more rather than less. I challenge that train of thought with my article a d why it can pay off to do less (but better).

There are 3 core problems with addition over subtraction:
1/ Too much too soon is a red flag
2/ Google doesn’t like our junk food content anymore
3/ Overfocusing SEO gains leads to malnutrition

For each problem I provide a solution. And if things got really out of control, I outline how you could approach a content pruning initiative. However, you must work on the underlying systems or you will have the jojo-effecto on your domain.