The Biggest SEO Mistake Agencies Keep Repeating | Sam Dunning youtu.be

In this episode of the Collaborator Podcast, Samy talks with Sam Dunning, founder of Breaking B2B, about revenue-first SEO for B2B SaaS companies and the realities of scaling a specialist agency.
Sam explains why SEO is sometimes the wrong investment, how to prioritize money keywords and commercial content, where AI search fits into the strategy, and how Breaking B2B grew through outbound, content, partnerships, and consistent execution.