The Importance of an Integrated Digital Marketing / SEO & PR Strategy (updated 2025) seolondonsurrey.co.uk

There is a recent well-known (award-winning) digital public relations (aka DPR / DigiPR ) case study. The agency behind it did research relating to what was the current value (in 2023) of a class of digital assets (an “asset” which boomed during Covid). You remember the ‘good old days’ with digital drawings of monkeys selling for many millions? That’s the one – and the bubble has since popped. The agency in 2023 claimed the circulation of the research lead to the following (impressive) results including :

1K+ Links (of which around 2/3 were dofollow – ‘dofollow’ link building to enhance Google rankings is a major KPI of DPR campaigns ) . This reportedly lead to 30K+ Direct traffic (visits?) to the client’s website

1.5K+ pieces of media coverage

400M+ impressions on Twitter

10M + Likes on YouTube & TikTok

1M+ Likes on Instagram

20K+ Upvotes & the content trending on the front page of Reddit