The Importance of Working Backwards from the Customer – From an SEO Expert at AWS medium.com

At Amazon, we really get the Leadership Principles and other Amazonian concepts like “Working Backwards” instilled in us from Day 1 (if you are familiar with Amazon culture, you see what I just did there).

Many of these Leadership Principles and Amazon workplace cultural concepts have made me a better marketer. “Working Backwards” and “Customer Obsession” are two — especially since I come from the world of Search.