The Indexing of Google Flights: The Empire Strikes Back – Part I pros.com

Due to mounting regulatory pressure, Google sees a world where it can’t keep Google Flights pinned at the top of search results.

In response, Google quietly indexed thousands of Google Flights pages in August 2023 – building organic rankings as a fallback against tightening restrictions.

But is it working? We looked at 331,948 flight-related keywords for over a hundred airlines in 27 languages and 58 countries.

The results are shocking.