The Rise of Embeddings in SEO chris-green.net

Embeddings have (rightly) dropped onto the radar of more SEOs—and that's broadly a good thing. However, beyond some of the more obvious applications, there remains a gap in understanding exactly what embeddings are and how to effectively utilise them.What Are Embeddings and Why Should You Care?Embeddings are transforming how we analyse and match content. Traditionally, many SEOs have used them to: • Match keywords or URL –  Establish relationships between content. • Facilitate redirect mapping –