Top 5 Takeaways from the 2024 Web Almanac SEO Chapter searchengineland.com

SEO is full of concepts and buzzwords – a cacophony of case studies and best practices belted out like a children’s holiday choir.

What does it actually look like in the wild? What patterns could we see when we study it at scale? What odd blend of curiosity and masochism would volunteer months of their time to study it?