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The Generalist Renaissance: A Strategic Marketing Approach to AI Search | Emina Demiri-Watson

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UTM Parameters for Offline Advertising: A Redirect-First Approach for GA4

UTM Parameters for Offline Advertising: A Redirect-First Approach for GA4 kpplaybook.com

Jean-Sébastien Girard Jean-Sébastien Girard 7 months ago in PPC

Most guides stop at "build your UTM URL." Here's the part they skip: the redirect that makes offline ad tracking actually work, plus the GA4 custom channel to see it all clearly.

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