We checked 128 small brands in AI search. 88% were never named, and AI read their competitors instead. citenzo.com

Data study: 134 AI visibility checks, 128 brands, 73 niches. 88% of brands never named; the brand’s own site cited in 5% of checks; G2, Gartner and Capterra cited for 30/20/19% of brands; 68% of brands had a competitor’s or agency’s site among the sources. Plus ten weeks of daily checks showing engines disagree with each other and not with themselves.

Disclosure: I am the founder of Citenzo, the tool the checks were run with. Raw table available on request.