Simon Vreeman
2 years ago in Technical SEO
What if Schema.org is just… Labels? jonoalderson.com
Simon Vreeman
2 years ago in Technical SEO
Jono argues that Schema.org might just be labels, not some magic tool for SEO. While it may not directly boost rankings, it helps organize content in ways AI can navigate. So, rather than ditching it, using Schema smartly could keep your content relevant as tech evolves.
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3 Comments
I think this post gets at why people don’t invest in schema as much as they should… proving/showing the benefit besides those which are easily reportable in SERPs is hard and MOST need that to invest.
That’s correct Chris. But I believe schema.org tags will be more important with AI search engines like Perplexity, and SearchGPT.
This just invest attributes of PageRank that dont exist – Google nor AI “search” engines rank stack content based ont the content value – they cannot ascertain it – its make believe