What is Organic Shopping in GA4? | Insights from SEOTesting seotesting.com

The article from SEOTesting explains how organic shopping traffic is tracked in GA4. It covers how unpaid product listings from search engines, such as Google Shopping, contribute to website traffic and how this differs from paid shopping ads. The article provides step-by-step instructions on where to find organic shopping data in GA4, how GA4 categorizes this traffic, and why tracking it is important for businesses looking to optimize their SEO strategy for eCommerce.