Feeding the Machine: Smarter Shopping Feeds for Better Results

Speaker: Matthew Beswick (Quality Bearings Online)
Title: Feeding the Machine: Smarter Shopping Feeds for Better Results

Summary / Promise:
In this talk, Matt shares how optimizing shopping feed data can dramatically boost performance in Shopping and Performance Max campaigns. He’ll walk through the key product attributes he refined to achieve over 200% year-on-year sales growth, offering practical insights and strategies you can apply to make your own shopping feeds smarter, stronger, and more profitable.