3 Comments

  • This is a great study. We need more data and I look for investigation about AIO outside .com USA.

  • This is a very interesting study but I’m still confused about one point:

    Featured snippets are usually one result (position 1).

    Are they counting all AIO sources combined as one position as well?

    Or just the first listed AIO source (out of several sources) get 12.5% of clicks?

    I’ve asked the author as well 🤓

    • Nope… Google too said that all links presented in AIO are counted as position 1 in Search Console. The tool (for instance Semrush) are updating their trackers consequently.

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