Can AI Content Rank on Google? We Analyzed 20K Articles and Surveyed 700+ Marketers semrush.com

1. Analysis of top-ranking articles: We selected 20,000 random keywords and filtered them based on specific criteria. We then pulled the top 20 Google results for each, which gave us 350,000 URLs. We filtered for blog-specific URLs, which narrowed it down to 50,000, from which we selected a random sample of 20,000 URLs. We then used GPT Zero to detect AI-generated content and compared its organic performance to human text.
2.Survey: We also surveyed over 700 marketers, search engine optimizers (SEOs), and business owners about their experiences with AI content over the past year.