Consensus on Content SEO and LLMs ?

Hi all,

I see a lot of discussion and posts about SEO and LLMs.

So, what’s everyone’s opinion on it?

Is content SEO dead? Should we bother writing articles? Should we give up on it and focus on service pages? Should we make content to bait LLMs? Should we create useful content beyond the capabilities of an LLM?

What would be the current consensus?