Content Decay: The Silent Threat to Website Performance speakerdeck.com

Speaker: Rich George (WPP Media)
Title: Content Decay: The Silent Threat to Website Performance

Summary / Promise:
In this talk, Rich George sheds light on the often-overlooked issue of content decay — how once-successful content gradually loses relevance, visibility, and traffic. Attendees will learn practical strategies for maintaining and revitalizing their content, including performing effective content audits, creating editorial calendars, and implementing structured content life cycle management.