Google Says URLs Provide Minimal Additional Signals For Search Engines seroundtable.com

On the topic of keywords in URL for SEO, John Mueller said on Bluesky, that I also wouldn't expect that to change anything visibly. Taking a step back, the URL alone brings minimal additional "signal" for search engines."

John said what does matter, which is "the content + everything else bring a lot of strong signals," he wrote. "Even changing from ?id=12345 to /cheese wouldn't be a big/noticeable thing on its own," he added.