Google tests dropping pagination parameter in SERPs demandsphere.com

Google dropped the parameter on September 12, 2025 which enabled the display of 100 search results. We discuss the impact of this in SERP analytics.

Dan Taylor September 16, 2025 12.09 pm

The immediate impact on third-party and first-party data of this… Busy couple of days explaining the graphs going up and down to clients!

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