How to use Search Features analysis (and Google Trends) to optimize the architecture, navigation and content localization of your multi-country websites iloveseo.net

How do you nail localization? Google’s search features — like Topic Filters, People Also Ask, and Buyers Guides — are a treasure trove of insights into what users care about in specific regions. Pair that with Google Trends, and you’ve got a clear picture of what your audience is searching for and how to meet their needs.