Is Newsjacking Still Relevant If Nobody Wants News? slideshare.net

Speaker: Katie Thompson (Katie Lingo)
Title: Is Newsjacking Still Relevant If Nobody Wants News?

Summary / Promise:
This talk offers a fresh perspective for digital PR professionals who have long relied on the tried-and-true tactic of trendjacking or newsjacking to gain links and media coverage. Katie explores whether this approach still holds up in an age where audiences increasingly avoid traditional news — and what new opportunities that shift presents.