Moving from a checklist-driven web to the era of conversational Search – Dan’s Notes. dansnotes.blog

Every time search engines undergo a massive paradigm shift, the industry falls back on a familiar coping mechanism (namely, the checklist). We saw it 14 years ago after the Panda update, when a profound shift in quality assessment was misunderstood and distilled into absurd on-page rules such as writing exactly 500 words, including two internal […]