Should You Optimize for ‘Near Me’? – BrightLocal brightlocal.com

It can be easy to take some tips too literally—such as cramming ‘near me’ terminology into your web copy.

This research combines consumer behaviour insights with search volume data and a small-scale SERP analysis to look at:

– How ‘near me’ search behaviour has changed in recent years
– How search engines have evolved their understandings of local search intent
and therefore…
– How they rank and prioritize results for local businesses
– What local SEO advice SMBs should (and shouldn’t) pay attention to