Uncovering ChatGPT Search Sources brightlocal.com

ChatGPT’s newest feature enables it to search the web in real-time to provide and inform answers, compared to its formative training that has previously been limited to 2021.

So what did we find?

– Business websites make up 58% of all local search sources in ChatGPT.

– Wikipedia results account for 39% of all ‘business mention’ and publication sources.

– Three Best Rated makes up almost a quarter (24%) of all directory sources.

– Yelp, Facebook, and Google Maps do not appear as directory sources within this study.

We also use the insights to explore the potential for generative engine optimization (GEO) and getting businesses mentioned within LLMs.

If you’d like any further commentary on the importance of these findings, please just ask! I’m happy to provide quotes, discuss further, or help present research to your audiences.