Visibility Before Clicks: Logfiles as a New Tracking Tool hi.omcollective.com

Speaker: Pieter Serraris
Title: Visibility Before Clicks: Logfiles as a New Tracking Tool

Summary / Promise:
In this talk, Pieter Serraris explores how server logfiles can serve as a powerful and underused tracking source for understanding search visibility — even before a user clicks. He explains how analyzing logfiles can reveal how search engines actually crawl, interpret, and prioritize your content, offering valuable insights beyond what traditional analytics tools capture.